■ Carl Friedrik Visual Rebrand

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Details

Brand Identity
Store Design
Packaging

Overview

Full rebrand for Carl Friedrik, inspired by their slogan Carry with Confidence, creating a sleek, functional and timeless identity that fuses modern design with classic quality. The refresh included a refined colour palette, typography, cohesive visual language and photography that conveys understated luxury and storytelling.
Extended beyond visuals to redesign packaging, minimalist carrier bags, care envelopes, window displays and vinyls, signage, motion and stationary for their Regent Street flagship store. All aligned with the new palette, ensuring quality and consistency in production.
Introduced a bespoke monogram embossing for leather products and crafted product cards, unifying brand touchpoints across all channels. The result: a timeless, elegant identity reflecting Carl Friedrik’s commitment to style, function and confidence.