สีชมพู Pink
Exhibition, Video

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สชีมพู Pink seeks to carve out space from within dominant narratives, generating new structures and modes of expression. The work opens alternative territories, illuminating the power, knowledge and joy that reside at the margins. It assembles a matrix between my heritage and personal experiences to undermine the authority of mass media and challenge the dominance of Western and heterosexual culture.

With the rise of the internet and its multiple social-media platforms, a phantasmagoria by which I mean an ever-present digital spectacle that bombards us with deceptive illusions, emerges from capitalist consumerism, promoting Western normalising ideologies.

In this online environment, capitalist strategies exploit users’ discontent by manipulating desire through luxury, glamour, and eroticism. This conceptual framework draws from twentieth-century Marxist theorist Guy Debord, whose critique of spectacle, despite its mid-century origins, remains relevant in today’s hyper-technologised, interconnected world.

To expose this phantasmagoria, the work employs culture-jamming and diversion, subverting internet imagery by digitally manipulating pixels. In doing so, it reveals the mechanics of commodity fetishism, the policing of appearance, the construction of norms and the paradox of social alienation in an era of hyper-connectivity.